Brief: 

MoneyTips aims to deliver relevant and accessible financial advice to its target audience, which ranges from university-aged adults navigating finances for the first time to late-20s and early-30s adults interested in real estate and other investments. 

Over a series of long-form articles, I provided approachable guides with attention to evolving trends and strategies. Speaking to readers as I would to a supportive and knowledgeable friend, I created content with attention to accuracy, inclusivity, and value.