Brief: 

As a comprehensive accounting software, FreshBooks serves all scales of businesses from self-employed contractors to large enterprises.

The purpose of this project was to support small business owners in various stages of the customer journey. Contributing a number of informational articles and listicle guides to business software, I delivered content on taxes, investments, business tools, and more. Adhering to FreshBooks’ SEO strategy, I referred to SEO best practices and used optimization tools.