Brief: 

Angi matches homeowners with personalized solutions for everything from home inspections to electricians. Writing from the perspective of the Contractor Best Friend, our team was tasked with serving and building relationships with top- and mid-funnel readers who are considering a home improvement project but not yet ready to book Angi’s services. 

Through educational articles such as informational guides, cost estimates, DIY guides, common problems, and more, our job was to provide encouragement and support. By delivering accessible and relatable information, these articles reinforced Angi’s value and gave readers the confidence to come to Angi first for their solutions.